Edmunds forecasts that 1,261,813 new cars and light trucks will be sold in the US in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.7m. It says the market will get a boost from the impact of Black Friday’s retail sales stimulus later this week.
Edmund’s projected sales for the month are a 1.3% seasonally adjusted decrease from October 2014, but a 1.6% increase from November 2013.
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“Car sales will remain elevated in November in large part because of Black Friday,” says Edmunds.com Senior Analyst Jessica Caldwell.
“In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to dive into the holiday shopping season. This is a good example of how the auto industry continues to evolve to become more like the rest of the retail market.”
Edmunds.com estimates that retail SAAR will come in at 14.1m vehicles in November, with fleet transactions accounting for 15.8% of total sales. An estimated 2.64m used cars will be sold in November, for a SAAR of 36.3m (compared to 2.96m – or a SAAR of 35.6m – used car sales in October).
