Chrysler staged another high-profile new model dealer driveaway as around 150 Dodge dealers from as far away as Kentucky each drove their first 2011 redesigned Durango SUV home from the MGM Grand hotel in Detroit on Thursday.

Dodge insiders said the event was started in Detroit as it was home both to the NAIS motor show and the SUV’s Jefferson North Assembly plant.

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“Early dealer feedback has been great as faithful current owners are excited to rediscover the Durango. The original right-sized three-row SUV is reborn for 2011 with a striking design and a performance-tuned suspension,” the automaker said in a statement.

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