Federal-Mogul has announced the appointment of William (Steve) Bowers as senior vice president, sales and marketing.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Federal-Mogul Chairman, President and CEO Jose Maria Alapont said: “Steve brings nearly thirty years of international automotive leadership experience to Federal-Mogul.”


Bowers comes to Federal-Mogul from Delphi Corp., most recently as executive director of sales, marketing and planning for the energy & chassis division.


Previously, he was based in Tokyo, Japan, as the Asia-Pacific regional director for Delphi’s energy & chassis systems. He was responsible for all aspects of the business for China, India, Japan, Korea, Australia and Saudi Arabia markets, including manufacturing operations, customer service and engineering centers.


Prior to that, he worked as chief engineer and spent four years as technical director for Delphi’s European Technical Center. Bowers’ early career included positions such as engineering group manager, divisional program manager, powertrain systems development engineer, and control systems engineer at General Motors Corp.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact