Continental Tire North America has announced an immediate name change it said better reflects the growth of the tyremaker in both North and South America. Previously known as Continental Tire North America, the new name for the passenger and light truck and commercial vehicle tyre divisions in the region is now Continental Tire the Americas LLC.
“We felt this name change was appropriate due to our growth in the key South American markets, as well as our improved market position in North America,” said CEO Matthias Schoenberg. “It better reflects our current scope and our future focus on our business throughout the Americas region.”
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One of the key actions in 2009 that led to the decision to modify the name was the acquisition of a leading passenger, light truck and commercial tire company in Latin America, Compania Ecuatoriana del Caucho SA (ERCO). The Ecuador-based company gives Continental a significantly improved competitive position in Latin America, through ERCO’s strong distribution network in Ecuador and the Andean region, which includes the countries of Chile, Peru, Bolivia, Columbia, Venezuela and Ecuador. The ERCO Group is a vertically integrated tyre business operated out of Ecuador and includes a tyre plant in Cuenca, as well associated operations including a rubber plantation, retreading plant, tyre import businesses and various retail chains in the Andean region.
