After its withdrawal from leasing, Chrysler’s financial unit has launched a new range of incentives in the United States that includes six-year deals on a wider choice of vehicle.
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The automaker said the new programme creates retail payments similar to 36-month lease payments, and lower than previously offered finance payments.
“With these new incentive offers, customers can get lower payments with the benefits of ownership,” Chrysler said, adding that it was able to achieve this by repackaging incentive resources from leasing to retail.
Deals on offer include lowered retail finance rates and up to $2,000 cash back on certain models bought through Chrysler Financial.
“As part of our annual August model-year clearance, we are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting,” Chrysler vice chairman and president Jim Press said.
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By GlobalData“We have re-packaged our incentive spending typically spent on leasing into retail purchase packages to lower monthly payments.”
Returning lease customers will receive a loyalty incentive of up to $750 towards the retail purchase of an eligible new vehicle and the $425 disposal fee will be waived.
The 0% APR for 72-month deals on some truck and SUV models continues.
Chrysler also announced a ‘Shop ‘Til You Drive Sales Event’ promotion campaign consisting of new television ads, radio spots, a new national print campaign and internet promotions.
“These initiatives are intended to substantially increase awareness and consideration levels of retail purchases, offering lower monthly payments among the Chrysler, Jeep and Dodge brands,” the automaker said.
