Chrysler expects its U.S. customer incentives to hold roughly steady and aims to double its market share in Europe next year, a top Chrysler executive said in a newspaper interview.
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“It will depend on what the competition does,” Chrysler Chief Operating Officer Eric Ridenour told the Automotive News industry paper when asked where incentives were headed.
“We are within our plan, which was done last year. Going forward, we don’t see a major change either down or up right now,” he was quoted as saying in the interview.
He disputed analyst suggestions that Chrysler was offering the highest incentives in the industry.
“The bottom line is: When the consumer walks away what did he or she pay? When I look at a chart on net negative pricing, I don’t see that. I don’t see us leading by any stretch on the data we see,” Ridenour said.
Chrysler Group, which includes the Jeep and Dodge brands, is aiming for substantial sales growth in Europe next year.
“We see in 2007 taking it from a half a percent to 1 percent market share. We will still be a niche player. But it is a significant improvement for our bottom line,” he said.
