Chevrolet is attributing in large part its sale of 1,565,632 vehicles – up 16% – with a 0.7 points market share gain last year – to increased fuel efficiency.
Chevrolet crossover sales rose 34% in 2010, compared to a 20% gain for the industry. Chevrolet car sales increased 16% – the same percentages as the brand’s overall sales gain – compared to a 5% increase for the industry.
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Chevrolet parent General Motors said fuel economy was the fifth most important vehicle attribute for consumers last year.
“In the past ten years, gas mileage has jumped from a ‘nice-to-have’ to a ‘must-have’ feature,” said Chris Perry, vice president, Chevrolet marketing.
“That’s a huge shift, demonstrating that buyers today want vehicles that deliver exceptional safety, style, performance without sacrificing fuel economy.”
