General Motors’ Buick brand delivered nearly 1.2m vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand’s 111-year history.
Strong growth in both China and North America resulted in global sales of 1,170,115 units, up 13.4% over 2013. China posted a 13.5% sales gain, while the US delivered an 11.4% sales increase. Canada also saw strong sales growth, with a 31% increase over 2013. In the US, 42% of Buick buyers were new to the brand and to General Motors.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Encore small crossover ended 2014 with 138,218 sales globally, up 42%. The eight-passenger Enclave exceeded 66,000 sales to set an all-time sales record in North America. Exclusive to China, the GL8 posted an annual sales gain of 14.6%, while the new Envision sold 19,747 units in the first two months and was named Motor Trend China SUV of 2015.
In the sedan segment, the China-exclusive Excelle again delivered high volume in the compact sedan segment, delivering 293,908 sales. The Excelle GT and Verano compact sedans combined globally to deliver a 22.4% gain, while sales of the Regal were up 27.2%.
