A leading Bosch electronics specialist has described vehicle safety as the ‘next frontier for automotive electronics’.
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“Our premise is simple – vehicle safety is the next frontier for automotive electronics,” said Jason Forcier, president North America, automotive electronics, Robert Bosch LLC. “Active safety technologies like forward collision warning, predictive braking and lane departure warning are helping to improve a driver’s safety by completely avoiding or decreasing the severity of crashes.”
According to the US National Highway Traffic Safety Administration (NHTSA), vehicle-related fatalities in the US have remained constant for nearly a decade at approximately 40,000 deaths per year. Advancements in vehicle safety, designed to help reduce that alarming statistic, hinge on the research and development of advanced electronic technologies.
“In addition to innovation, collaboration is essential for advancing safety,” said Forcier. “The industry – automakers and suppliers – legislators, regulators and consumer advocacy groups must work in unison to achieve technology neutral legislation and a common understanding among consumers of the benefits of these safety technologies.”
