Audi will present what it describes as a “fascinating technology concept car” at the Consumer Electronics Show (CES) in Las Vegas next week.

It says that the Audi Sport quattro laserlight concept is reminiscent of the classic Sport quattro of 1983 while pointing towards the future – with the latest of the brand’s technologies in plug-in hybrid drives, user control and display interfaces and lighting technology.

“The new show car demonstrates technical ‘Vorsprung’ on many levels,” says Prof. Dr. Ulrich Hackenberg, Audi’s board member with responsibility for technical development. “On-board this car we have e-tron technology with 515 kW of power and 2.5 l/100 km (94.09 US mpg) fuel economy; laser headlights that leave all previous systems in the dark with its higher performance as well as new display and operating systems with cutting-edge electronic performance. We are showing the future of Audi here.”

In the dual headlights Audi is combining matrix LED and laser light technologies. Two low-profile trapezoidal elements are visible within the headlights – the outer one generates the low beam light using matrix LEDs and an aperture mask, while the inner element produces laser light for high-beam functionality.

Audi also says the car’s user interface has a menu structure whose intuitive layout is similar to that of a smart phone. All frequently used functions can be accessed “lightning fast”, the company claims. It says that for most inputs, just a few steps are needed thanks to a new free text search feature and that “generally just four characters suffice for a navigation address”. The driver can quickly scroll through lists or zoom the map image using multitouch gestures on the touchpad. Voice control functionality has also been intensively further developed, Audi says.

Audi is said to be planning to work with Google to put an Android-based operating system in its cars, something that could also be announced at the CES next week.  

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