Audi of America is hoping widespread adoption of diesel will boost it to luxury segment leadership in the US.
“We are waiting for far more universal adoption” of diesel in the United States for its fuel efficiency,” Audi of America president and CEO Scott Keogh told the Management Briefing Seminars in Traverse City, Michigan, according to a WardsAuto.com report.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Audi started US diesel sales with the Q7 and A3 Sportback.
Keogh said 30% of Q7s and 60% of Sportbacks are sold with diesel engines and a three-litre option will be offered for the A6, A7, A8 and Q5.
Diesels deliver 20% to 30% better fuel economy, he said.
