The growing popularity of the Audi brand in North America over the past few years is reflected by the fact that it has now delivered 2m cars to US customers.
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The milestone came in late June with the sale of an A3 TDI, the reigning US 2010 Green Car of the Year, to a customer in California. The transaction involving a first-time buyer for the brand illustrated how American luxury car buyers are moving it to the top of their shopping lists, Audi America president Johan de Nysschen said.
The brand launched in the US 40 years ago with the Super 90 and 100 and has achieved sales success despite having to deal with unintended acceleration related-recall problems (similar to Toyota’s) affecting the flagship 5000 (100) line about 20 years ago.
De Nysschen said the company now expects to reach its next 1m-car milestone in fewer years as consumer awareness and consideration survey scores hit record levels and as the model line-up expands – the US gets the redesigned A8 flagship in November.
To celebrate 2m U.S. sales, Audi is using social media to invite car enthusiasts to imagine how its vehicles and personal transportation will appear when the brand reaches 3m. This can be found at facebook.com/audi under Driver’s Spotlight. Facebook fans are encouraged to submit renderings depicting their visions of the future.
