New car sales in the US are expected to reach 16.2m in 2014, up 8% over 2013, according to seasonally adjusted annualised rate (SAAR) forecasts from the buyer guide websites Edmunds and TrueCar.
April sales are forecast to hit 1.38m, up 7.5% from year-ago levels, but down 10% from March 2014. If accurate, this will be the best April performance since 2006 when 1.44m vehicles were sold.
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TrueCar said industry average incentive spending per unit would be approximately US$2,751 in April, an increase of 8.9% from April 2013 and 1% higher than last month.
“April’s numbers suggest that car shoppers are still motivated to buy new cars, erasing any doubts raised by lacklustre sales at the beginning of the year,” said Edmunds.com senior analyst Jessica Caldwell.
“The sales performance the last two months is more in line with what we projected for 2014, and there’s every reason to believe that car shoppers will continue to keep this pace.”
