An initial group of 86 dealers – drawn from existing Fiat and Maserati brand dealers have been awarded Alfa Romeo franchises in the US and Canada as the brand prepares to re-enter North America.
In the US, 82 Alfa Romeo dealers are located in 33 states, with California, Texas, and Florida having the largest concentration of dealerships. There are four Alfa Romeo dealers in Canada in this first group.
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“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, Vice President of Network Development, Chrysler Group LLC.
“Each Alfa Romeo dealer will have a unique staff dedicated to the brand’s premium market clientele. We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C. We anticipate that the Alfa Romeo dealer network ultimately will exceed 300 franchises in North America.”
Additional Alfa Romeo franchises will be awarded this year. Initially, each franchise will receive the Alfa Romeo 4C Launch Edition.
