Yokohama Rubber has inked a five-year sponsorship with Chelsea Football Club widely thought to be worth in the region of GBP200m (US$308m).
The partnership will see Yokohama’s brand appearing on all Chelsea shirts from the first to youth teams and replaces the sponsorship with Samsung which lasted ten years.
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‘It is an absolute pleasure to welcome Yokohama as our new official shirt partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck.
“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having ambition and a culture of success.
“We believe Yokohama will play a key role in helping us drive our global expansion in international markets such as the US. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.”
Chelsea claims that last year it was the most watched Premier League team on television worldwide, with more than 31,000 broadcast hours.
Yokohama was not immediately available for comment.
