BSM (British School of Motoring) says Vauxhall is to become its new fleet provider from March next year.
The Vauxhall Corsa will begin replacing the Fiat 500 – BSM’s current fleet car – from 2011 with the exchange completed by the end of the same year. Vauxhall will provide BSM’s 3,250 strong fleet with 1.2 ecoFLEX and 1.4 litre 5-door Corsas.
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BSM has requested a number of modifications specific to the needs of learner drivers and instructors be made, such as larger dials on the dashboard for improved instructor/ learner visibility, rear headrests and upgraded power steering.
Also, in recognition that instructors often use their cars not only as a tool for their trade but also as their primary family vehicle, BSM has moved to a five-door model.
“We worked with our instructors and learners through surveys and by monitoring communications closely,” said BSM CEO & managing partner Nikolai Kesting.
“While we enjoyed a successful 18-month relationship with Fiat, we have found that by listening to our core audience and stakeholders, and being able to implement their feedback with Vauxhall, we are in a position to provide the best learner car on the market.”
BSM is now in its 100th year in business since it began trading in 1910 and currently teaches more than 130,000 learners a year and employs more than 3,500 instructors.
BSM’s contracts include motability for disabled learners and has partnered with the UK Ministry of Defence in an initiative to teach Army infantrymen to drive before they enter active service.
