General Motors Europe has moved a step closer to integrating the marketing and sales of all its brands. Its UK arm Vauxhall announced on Friday that it will take a “General Motors portfolio sales approach” to fleet buyers of 25-plus vehicles – by adding the Saab range to the Vauxhall model line-up.
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Vauxhall as appointed its executive director of sales, marketing and aftersales, Bill Parfitt as chief operating officer, with Saab GB managing director Jonathan Nash reporting to him.
Vauxhall fleet sales director Maurice Howkins, is now responsible for all Saab sales to 25-plus fleets in the UK though sales to sub-25 fleets, small businesses and retail sales will remain the responsibility of the Saab sales operation – Saab has also relocated its offices to Maidenhead, Berkshire from Marlow in Buckinghamshire.
Vauxhall’s existing fleet sales teams are being given targets for Saab across their designated market areas – corporate and fleet, rental team and leasing, and the latter will also be responsible for managing Saab whole life costs as well as model positioning with leasing companies.
The Vauxhall demonstrator programme will add Saab models to its fleet.
“This new alliance brings Vauxhall and Saab a competitive advantage in being able to offer a broad range of vehicles for all driver needs,“ Howkins said.
