After early doubts, resale values for some Chrysler 300C models have risen to the point where a used diesel model is priced higher in the UK than when new, the local sales unit said.
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“Excellent auction results for nearly new vehicles prompted CAP Monitor to improve their residual value forecast considerably in September, while in their December edition, Glass’s Guide indicates that the price of used diesel 300C saloon is now in excess of the list price of a new car,” Chrysler UK said in a statement.
Glass’s suggests that a 06 plate 300C 3.0 V6 CRD saloon with 9,000 miles will retail at £27,500. (List price new: £26,250.)
Peter Lambert, managing director for Chrysler Group in the UK said: “As a new player in a segment dominated by the big three German brands, I think that many people expected residual values for the new 300C (launched in 2005) to go the same way as other new entrants to the E-segment have gone.
“With the 300C seen as an unknown quantity, the price guides initially gave us low values. But in the 12 months since launch the 300C has clearly made its mark and residual values for the popular diesel have remained strong.”
Lambert added: “The 300C, well into its second year, has clearly established itself in the market place. Demand for new and used 300C continues to exceed supply and this has played a major part in maintaining used values at their high levels.
“I am confident that the 300C residual values will continue to be as strong in 2007.”
Chrysler UK dealers were advertising factory-approved used 300C CRD sedans priced from GBP24,990 to GBP29,375 on the distributor’s website on Wednesday.
