Trafficmaster Plc, a UK provider of real time traffic information, has completed its RDS TMC (Radio Data System Traffic Message Channel) contract with Honda Motor Europe.
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Trafficmaster will provide live traffic information to Honda vehicles in the UK equipped with satellite navigation systems with a TMC receiver.
This marks a major breakthrough for Trafficmaster in the development of its RDS TMC programme. Honda undertook a thorough evaluation and decided to work with Trafficmaster, as its service proved to offer highly accurate and timely traffic information via the RDS TMC channel.
The National RDS TMC service offered by Trafficmaster gathers traffic data in real time from the company’s established network of over 7,500 roadside nationwide sensors covering 8,000 miles of roads and is supplemented with incidental data from partner the RAC. The data is then transmitted through the RDS bandwidth supplied by Trafficmaster’s commercial radio partners.
Stuart Berman, chief executive of Trafficmaster said: “Through completing this deal with Honda, Trafficmaster has obtained another important route to market for its unique traffic information. We expect RDS TMC to become an increasingly important revenue stream for Trafficmaster and will be seeking further deals with other major motor manufacturers.”
