A special ceremony will be held on Friday, 14 February at Burnaston, Toyota’s plant in Derbyshire, to celebrate the production of the first all new Avensis.
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The new Avensis, designed and developed in Europe, will be exclusively built in the UK. Toyota plans to sell 130,000 new Avensis models across Europe in the coming year.
Toyota says that this represents not only significant exports for the UK but also demonstrates Toyota’s commitment to building cars in Europe for European customers. The company points out that in 2002 more than 50 percent of the 755,633 Toyota vehicles sold throughout Europe were built in Europe.
The new Avensis will be on sale in the UK from 1 March and introduced across Europe in the coming months. Toyota’s Burnaston plant will produce three versions of the new Avensis – saloon, Tourer and hatchback.
The new Avensis will be launched in the UK with a choice of two petrol and one diesel engine, all of which will comply with the forthcoming EURO IV emissions standards (2005).
The new Toyota Avensis with D-CAT (Diesel Clean Advanced Technologies) technology will be available in Europe in the second half of the year.
Speaking before the ceremony, where the first new model will be driven off the production line, Alan Jones, Managing Director at Toyota Manufacturing UK said: “This ceremony marks the end of many months of dedicated preparation by every Member and the beginning of mass production of this new superior quality vehicle.
“The new generation Avensis is an important car not only for Toyota Manufacturing UK but also for Toyota throughout Europe. We will ensure that we build in superior quality to this exceptional vehicle to delight all our customers.”
