Campaigners have branded four-wheel drive vehicles (a term for SUVs in the UK) “Satan’s little runabouts” and called for them to carry health and environmental warnings, according to the Daily Mail newspaper.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The paper said the New Economic Foundation think-tank said 4x4s were disproportionately responsible for pollution and traffic injuries. It added warnings on the vehicles and their advertising would help persuade people not to buy them.


According to the Mail, policy director Andrew Simms said: “They are a disproportionate hazard on the road, they are high-polluting and they add disproportionately to the major environmental problem we are facing at the moment, which is global warming.”


Speaking on the BBC Radio 4 Today programme, he reportedly added: “All in all, they add up to being Satan’s little runabout.”


The 4x4s are disproportionately responsible for carbon dioxide emissions, other air pollutants and traffic fatalities and injuries, said the think-tank, according to the Mail.


But their use is increasing and accounts for one in four cars sold in the United States, the report added, noting that, in London, they already account for one in seven of all new car sales and the percentage is rising.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact