As fleet managers switch on to online reporting, new research from independent market analyst Datamonitor finds that fuel card providers must focus on delivering a high quality service, or stand to lose significant market share by the end of 2004.
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The online offering is becoming more and more important to customer satisfaction – some 41% of fleet managers would not switch for a better price without it and, of those who would, 38% would forego online services only for savings of 6% or more.
Yet at the same time, providers should also be aware that the majority of customers never use 20% of reporting. Simplicity is the key, and heavy monetary investment is not necessarily the answer. Datamonitor’s research reveals that almost all customers prefer more accurate data rather than additional services they are unable to use.
