Following the announcement by General Motors of its decision to withdraw the Chevrolet brand from Europe, SsangYong UK says it is keen to talk to any current Chevrolet dealers considering their future.
SsangYong has two big characteristics in common with the mainstream (outside North America) Chevrolet brand: both produce much of their output in Korea and both are positioned as value-driven budget brands.
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“SsangYong has much to offer dealers looking to add a new value franchise, the difference being that we’re a niche SUV/4×4 specialist and not chasing high volumes or ever higher price points,” says Paul Williams, CEO of SsangYong Motor UK.
“We think dealers used to selling Chevrolet will appreciate the Korean quality and reliability of the SsangYong product, as well as our straightforward, no nonsense approach to business.
“The last two years have been spent building the foundations of our UK dealer network, and with several new models in the pipeline, we are now looking to improve the professionalism of the network, while also adding new locations.”
“We have already met several Chevy dealers, and warmly welcome approaches from anyone else,” adds Williams. “We are gearing-up for a very busy year, and our door is open!”
