Seat UK will not import the two-wheel drive version of the Altea Freetrack which is on sale in Spain and elsewhere.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We’re going for the top of the range and we’ve already attracted a lot of interest from public bodies including the Forestry Commission because this is an affordable 4×4,” said Seat UK spokesman Mike Orford. The thinking behind calling it the Altea Freetrack 4 rather than just the Altea Freetrack is to reinforce the 4×4 credentials, he said.
The Altea, with annual sales of around 6,000 units, is the third best seller in the UK Seat line-up behind Ibiza and Leon, both of which sell around 12,000 a year.
Predictions are that the Freetrack 4, which goes on sale this week, will push annual Altea sales closer to 7,000. “We think Freetrack sales will be incremental rather than substitutions for other Altea models,” said Orford.
“People are now beginning to understand Altea and how it is different to VW Touran or Ford C-Max,” said Orford. “It looks sporty and doesn’t shout ‘I have a family’ yet is a very practical family car.”
In keeping with its ‘top range’ image, there will be only one trim level for the Freetrack 4 and a choice of two engines, two-litre petrol or diesel. Prices start at GBP20,495 for the 2.0 TSI and GBP21,395 for the 2.0 TDI.
The Freetrack is also attracting a lot of attention from fleet buyers with predictions that the fleet/retail split will be closer to 50/50 than for the rest of the Seat range which is predominately retail.
