Richard Harrison has been named the new head of operations at Seat UK, a role that oversees the Spanish brand’s entire UK dealer network.
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He replaced Mark McKenna who is leaving after almost 10 years to launch his own marketing and sponsorship business with British touring car championship driver Jason Plato.
Harrison is responsible for the management and development of the 115-strong dealer network, as well as the brand’s supply and logistics.
He previously worked at Renault and Vauxhall and, for the last three years, worked in management consultancy and business turn-around projects.
“I am very excited about joining the Seat UK team and being a part of the brand’s continuing development,’ said McKenna. “[It] is a dynamic and youthful brand, offering sporty cars whose image is reinforced by a successful motor sport programme.”
