Electric vehicle marketers are facing a new challenge now that the UK government’s Office of Low Emission Vehicles is reducing – from 1 September – home recharge point subsidies of 75% of the cost to a maximum of GBP900 from GBP1,000.

Householders must also now be  able to provide evidence of ownership of, or access to, a plug-in vehicle in order to be able to qualify for the grant. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

British Gas, a major supplier of boxes linked to the O2 mobile phone network for monitoring, now says on its website: “Further to the Office of Low Emission Vehicles’ recent announcement to reduce the subsidised funding for electric vehicle home charge points, we can no longer offer a charging point free of charge. Our new price for a subsidised charging point is GBP115 (including VAT) for the 16 amp data-enabled charging point (4.5m cable) with a recommended connector that’s most suitable for your own specific vehicle. Other options including 30A and non tethered units are also available.”

Chargemaster is continuing to offer a free, fully installed, 3kW charging unit until 31 March, 2015 with a 7kW unit available for GBP95 including VAT.

Nissan has a range of offers ahead of the 1 September change that range in price from GBP50 to GBP125. It also offers a faster on-board charger option for its Leaf EV.

But Renault said it would still include a 7kW wall box with its Zoe EV, installed for free at domestic properties in the UK, and claimed to be worth GBP214.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact