Rolls-Royce is expanding its bespoke operation due to growing customer demand for exclusive items, a trademark service offered by the BMW-owned British luxury carmaker.

The bespoke operation, based at the automaker’s plant at Goodwood, southern England, will double the number of workers, designers, engineers and project managers to over 50 by the end of 2011.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Rolls-Royce said it had seen a significant increase in customer demand for personalised features, transforming the cars into unique models.

Bespoke operations allow customers to commission cars to suit their personal lifestyles.

Sales and marketing chief Jolyon Nash said: “The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now