Selling an extra 800,000 new cars over and above what you are already doing sounds a tall order, but not the way the global market is growing.
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Renault president and chief executive Carlos Ghosn wants volume to increase that amount by 2009 against the total sold in 2005.
He believes that target is achievable because of sales growth in emerging markets and new Renault vehicles.
The company plans a number of new models during the period, led by two new additions giving the company an entry into new market areas.
One of these, the Romanian-built Logan, has been successfully launched as a low-cost family car for emerging markets and will account for a considerable portion of the 800,000 increase in sales.
Also on its way is Renault’s first 4×4 sport utility vehicle, based on the underpinnings of partner Nissan’s X-Trail off-roader but designed and engineered by Renault at its Samsung affiliate in South Korea.
“These are vehicles and market segments we have not had before,” said Ghosn.
“You also have to look at how the global market is developing. In 1999, 54m vehicles were sold worldwide, 40m of those were in western Europe, the United States and Japan.
“Last year global sales reached 65m and all the growth, around 11m vehicles, came in developing markets such as Russia, China and India. I see the market continuing to develop like that for another five years.”
