PSA Peugeot Citroën has announced a new senior management structure for its UK operations.
Stéphane Le Guével is now director deneral of PSA Peugeot Citroën UK with overall responsibility for all three brands; Peugeot, Citroën and DS.
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New appointments, reporting directly to Le Guével are effective from 1 January 2015:
Arnaud Leclerc – deputy director deneral of PSA Peugeot Citroën UK and brand development director DS; Neil Moscrop – brand director, Peugeot; Bek Hassan – brand director, Citroën/DS.
Brand directors will be responsible for the sales and marketing operations of each brand.
Also reporting to Le Guével and responsible for all three group brands will be:
Andrew Didlick – director, communications, events and partnerships; Stuart Hodge – director, parts and service; Martin Gurney – director, fleet and used vehicles.
“This organisational change is part of PSA Peugeot Citroën group’s ‘Back in the Race’ initiative which is accelerating the group’s recovery. These changes do not alter the positioning of the Peugeot, Citroën and DS Brands; each will retain its own unique identity,” PSA UK said in a statement.
