Peugeot’s UK unit will offer the Mitsubishi-built iOn electric car on a four-year renewable lease contract priced from GBP415 a month before tax.
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Average recharging costs GBP2.50 per 120 miles (200km), the automaker has calculated.
The “all-inclusive” mobility offer consists of a four year contract. With 40,000 miles, the monthly payment will be £415 excluding 17.5% VAT, which rises to 20% on 1 Janauary, soon after the first iOn is delivered. VAT can be recovered by registered firms and self-employed individuals whose earnings are above a threshold.
The monthly lease payment is for the car (the battery pack is considered part of the vehicle), full warranty cover for the vehicle, battery and electric powertrain for the period of the lease, full servicing and maintenance for four years and 40,000 miles and Peugeot Connect Services (from April 2011).
A second user could sign up for a second four year contract at a “reduced” monthly amount.
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By GlobalDataPeugeot’s approach mirrors some retail offers for its petrol and diesel models here in the UK and comes after Mitsibishi priced European versions of its all-electric i-MiEV ahead of the Paris show this month, slashing GBP11,000 off the UK tag.
It plans to successively launch the i-MiEV from December this year in 14 countries including France, the UK and Germany, and add more markets in fiscal year 2011.
Prices differ by country but will be around EUR33,000 (US$42,000; GBP27,000) including batteries.
The car had been priced at GBP38,699 for the UK last March but Nissan subsequently weighed in with its much larger Leaf at just GBP28,350 before UK government incentives of up to GBP5,000. The iOn lease price takes account of the state bung.
MMC said final i-MiEV cost to the customer after government incentives where applicable, would be under EUR30,000 in most markets.
Peugeot said the iOn has a potential range of 93 miles. In practical terms this is sufficient to cover the majority of a motorist’s daily trips, 90% of which are less than 35 miles, it claimed.
It takes six hours to fully recharge the battery using a traditional household socket. A quick charge using a special charging unit provides a 50% charge in only 15 minutes or 80% in thirty minutes.
“Bearing in mind that a conventional car is at a standstill for up to 90% of the time when used in an urban or semi-urban context, the time needed to recharge the iOn is entirely compatible with what motorists are used to,” Peugeot said.
The car also avoids the GBP1,696 annual congestion charge and, in some areas, parking charges, giving a potential saving of GBP1,939 per year.
Peugeot reckons the potential annual saving is GBP5,150 operating an electric vehicle instead of a conventional internal combustion powered car.
“The success of the European electric vehicle market will be very dependent on tax incentives at the time of purchase or during ownership, the introduction of infrastructures, possible ecological constraints in terms of urban traffic and the fluctuating price of fossil fuels,” the automaker said.
“The market is expected to grow gradually, representing 4% to 5% of the total European market by the year 2020. For this reason iOn production will build gradually, rising to a projected total of 50,000 by 2015.
“The iOn is targeted mainly at local government, local authorities and public services and companies active in the transport and energy sectors, leasing companies, car sharing companies and the fleets of large corporations.
“To a lesser extent, private individuals are also target customers. Convinced of the strengths of the brand, they will be the forerunners of this new relationship with the motor car.”
