The UK’s leading car dealer Pendragon has seized victory over Lookers in the tug-of-war for Reg Vardy – with an unmatchable GBP506m offer.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Lookers has ruled itself out of future bidding as the Board of Reg Vardy recommends Pendragon’s revised GBP9.00 per share acquisition offer.


It looks like the final chapter to negotiations, which date back to 5 December last year when Pendragon had an initial GBP8.00 per share offer approved by Reg Vardy.


Lookers then confirmed rising speculation by outbidding its rival on 17 January, tabling an GBP8.75 per share offer. A week later Pendragon had a three-way consolidation proposal promptly rejected by Lookers.


In its latest statement, Lookers said it is no longer in the best interests of its shareholders to proceed with the acquisition.


Lookers spokesperson Nick Lyon told just-auto: “From our client’s point of view, Pendragon have put a very high offer in now, and there are more than enough opportunities to go for elsewhere. There could be future acquisitions but definitely not another offer for Reg Vardy.


“Lookers will carry on growing by way of strengthening new car franchises, used cars and aftersales presence.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact