NISSAN UK dealers are to follow Rover down the ‘ten percent off’ road. National and regional advertising will commence on Friday announcing savings of at least 10% off the list price of Micra, Almera and Primera models.

The new pricing campaign will, we understand, include ‘significant savings’ off other models. It will be announced on Friday under the banner of ‘New Nissan, New Prices’. Typical savings will include

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

  • A minimum of £800 off a Micra
  • A minimum of £1,100 off a New Almera M/li>
  • A minimum of £1,400 off a Primera

    • Brian Carolin, managing director, Nissan Motor (GB) Limited said: “The New Nissan, New Prices campaign draws attention to the outstanding value for money our dealers can offer customers. The Government has called for a 10% reduction in car prices – our dealers can offer significant savings today. There has never been a better time to buy a Nissan.” The campaign will continue until the end of the year.

    Just Auto Excellence Awards - Nominations Closed

    Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

    Excellence in Action
    Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

    Discover the Impact