The UK national newspaper, the Daily Telegraph, has updated its motoring.telegraph.co.uk website with a new used car search engine, which separates manufacturer stock from vehicles from independent dealers.
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Developed in association with vehicle e-commerce marketing specialist, Portfolio Europe and Glass’s Guide, the 13,000-strong database operates a unique colour coding system, which identifies all manufacturer-approved vehicles in pink and those from independent dealers in yellow.
This simple device differentiates approved manufacturers’ stock from that of independent dealers.
The new search engine also gives manufacturers the option to customise advertisements in line with with their corporate identity. This means that when potential buyers choose to view an ‘approved’ vehicle they are routed to a page with the same look and feel as the manufacturer’s corporate website. Saab UK is currently using this service, which is available to all manufacturers, regardless of who manages their stock.
“The new used car search engine has been designed to meet the requirements of manufacturers,” said a spokesman.
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By GlobalData“The manufacturers quite rightly want to protect their brand identity, something that the differentiation and customisation features enable.”
Users can specify in the advanced search criteria whether they are looking for a manufacturer approved vehicle or one from an independent dealer. They are also able to search on make, model, desired price range and within a specified distance of their postcode.
