The new Range Rover Sport will make its global premiere in a live drive through Manhattan, New York, on 26 March, on the eve of the 2013 New York Auto Show.

Land Rover says that more Range Rover Sports are sold in New York than any other metropolitan area in the world and the model is North America’s best-selling Land Rover product.

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In a first for Land Rover, the event will be broadcast live to global audiences via a dedicated microsite – www.newrangeroversport.com.  Those registering on the site will receive a personal invitation to watch the live reveal on 26 March as well as exclusive extra content and information.

John Edwards, Land Rover Global Brand Director, said: “The all-new Range Rover Sport takes the model to another level.  It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”

Full details of the all-new Range Rover Sport will be revealed on 26 March at 19:30 EDT (Eastern Daylight Time).

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