Honda Europe will have a new chief from 1 April.
Toshiaki Mikoshiba will become Honda Motor’s European regional managing operating officer and president of Honda Motor Europe.
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He will replaces Manabu Nishimae, who, following three years in the role, takes up a new position in Japan, as managing operating officer, Honda Motor.
Honda will expand its power equipment and motorcycle range and launching four significant new cars – including the redesigned Jazz – in the region during 2015.
Mikoshiba joined Honda in 1980 and has held a number of senior automotive and sales roles. He has served as president of Honda Russia and most recently, since 2011, as president of the Guangqi Honda Automobile joint venture in China.
