Audi has “established itself at the premium table” and the all-new A6 will help it reinforce its presence, UK director Jeremy Hicks said at the local launch of the car this week.
“While A8 and A7 are performing well, the volume at the top end is in the A6 segment,” he said.
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Audi topped the UK premium segment in February with total sales of 3,783, just ahead of BMW on 3,577 and Mercedes-Benz on 2,661, according to SMMT figures quoted by Audi.
While the overall UK new car market is fairly static, the premium sector is growing and for Audi that growth is across the board, said Hicks.
Audi saw sales up 27.9% in February from year-ago levels and recorded a market share of 5.96%, up from 4.31% a year ago.
Product manager James Allitt added that the last A6 was launched in 2004 and the new car is “the last of the Germans to launch in this class” following the BMW 5 series and Mercedes-Benz E-Class.
“It is without doubt the technology leader in its class,” he added, highlighting two new features, an adaptive headlight linked to the satnav that gives a short, fat beam in built up areas and a long beam on motorways and also turns on additional side lights when approaching crossroads.
The other new feature is a small camera in the rear view mirror that reads speed limit signs, including temporary ones, and displays them on the head-up display.
The new A6 goes on sale this Saturday (9 April) priced from GBP30,145 for the 2.0TDI SE.
