The famous MG marque will take to UK roads this summer with two British-assembled cars and a new logo.
The Chinese-owned company has brought forward the launch of the MG6 sports saloon to July, two months after the Ford Focus size hatchback model reaches showrooms.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Sales and marketing chief Guy Jones said: “We received really good feedback from our market research on the saloon which is perceived as a prestigious sports model. There is a very high level of interest in the car so we have brought forward the launch by a few months.”
UK four door prices will be GBP17-20,000 and it will be assembled with its five door sibling at what’s left of the old MG Rover plant at Longbridge, where, Jones said, Chinese owner SAIC has spent GBP45m ahead of the MG relaunch.
First there is an image to rebuild. Jones said: “We can do this, we have seen other iconic British brands resurrected over the past few years and the same will be done with MG.”
The company has employed film director Ridley Scott’s production company to make a new film from which a TV ad will be spun off.
Dealers will also be kitted out with the company’s new signage, the famous octagonal MG badge set on a new red background.
