MG Rover Group is to sell its cars through the Virgin Cars’ website, becoming the first manufacturer to do so.
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It’s the first direct car supply partnership for Virgin Cars enabling them to buy UK stock directly from the factory.
Virgin Cars will offer a variety of MG and Rover models at prices starting from £11,500.
When the order has been taken the car will be delivered to a MG Rover dealer who will be responsible for preparation, delivery to the customer and a comprehensive after sales service.
Virgin Cars chief executive Ian Lancaster said: “Direct car supply arrangements are an important focus in our future business strategy.”
