Exempt from the city’s congestion charge, an increasing number of motorcycle and scooter riders now account for 10% of London traffic, prompting dealership Park Lane BMW to open what it claims is the most advanced and spacious motorcycle aftersales operation in the UK.
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The new operation in Battersea supports a long-established sales showroom in Mayfair and the dealer has also developed a ‘fast track’ aftersales centre in Nine Elms and a new car showroom in Westminster. The three sites cost £8 million.
The aftersales operation offers motorcycle owners refreshments in the Bikers Bar, internet surfing and free newspapers while their machines are serviced and cleaned.
Park Lane BMW has recruited about 100 new technicians, sales and service advisors for the three new sites.
