Land Rover has extended its CO2 offset initiative to the company’s Middle East market.
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The programme, which started on 1 October, will balance emissions from the first 72,000 km (45,000 miles of customer use on vehicles sold in the Gulf and Levant region and the CO2 generated by Land Rover’s manufacturing operations in the UK.
The extension to the Middle East follows an announcement made last week at the Paris motor show that France would implement the programme next year, bringing the number of participating markets to eight, with more to follow.
Land Rover’s managing director Phil Popham said: “At Land Rover we are determined to ensure sustainability is integral to our business. Despite a tough economic climate it is important that [we carry] on showing strong leadership in this area to secure a sustainable future for our business.
“While we work to reduce our impacts through the development of new technologies we continue to be proud of our CO2 offset projects we run with Climate Care that positively and profoundly affect both infrastructure and behaviour in many countries around the world. In 2009 we shall bring more of our markets into the programme.”
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By GlobalDataThe company also unveiled its Freelander 2 TD4_e in Paris, which Land Rover claims is its most fuel-efficient vehicle to date.
The TD4_e is the first production vehicle to incorporate technologies from the company’s programme of sustainable engineering initiatives, collectively named ‘e_terrain’ technologies.
