The first of Kia’s new global standard ‘Red Cube’ showrooms in England has opened at Arnold Clark Northwich in Cheshire.
“The Red Cube concept has been created to deliver the most complete visual representation of Kia’s design-focused brand strategy and, while the new showrooms will only open at major new-build sites many of the concept’s elements will soon be found at all Kia showrooms in the UK,” the automaker said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Built on an existing four-acre site in a high-traffic location, the new-look showroom features strong red cladding, distinctive side-return architecture and a clean, impressive interior.
Simon Hetherington, dealer development director at Kia Motors (UK), said: “This is a dramatic new look for Kia across the globe and I am proud that the UK has one of the first such new showrooms to open in Europe. We do not expect all of our dealers to invest in such buildings, but many of the elements contained in Red Cube can already be found in about one third of our 170 UK dealerships and by the end of this year almost all of our dealers will have adopted our new brand identity.”
“The Red Cube gives us real stand out at new build and landmark sites and I would expect another five or six such showrooms in the UK over the course of the next year,” he added.
The Northwich showroom took 16 weeks to build and is the group’s eighth Kia dealership across the country.
