Kia UK has launched a video content campaign for its Carens family car using content marketing specialist, Kameleon.
The Re-view Mirror campaign builds on the brand’s positioning of ‘Cars that speak for themselves, customers who speak for us’’, by placing an emphasis on real people and features two families in a series of videos, according to Kameleon.
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The campaign, which runs until the end of October, marks the automakerss first project with the agency. It follows two families – the Ryan and the Mallia family – as they give the Carens MPV (minivan/people carrier) a thorough test, capturing a slice of real family life.
“The simple insight is that people place more trust in reviews from fellow customers, and viewers will see the two families take part in a series of fun challenges which test the car’s capabilities as a seven-seat family MPV,” Kameleon said.
Kia is supporting the campaign which will be visible on YouTube parenting-focused content as well as native in-read video content.
Kia’s Charlotte Wells said: “Ongoing video content production is a key element within our communication strategy. The Carens campaign has enabled us to approach video from a new and engaging angle, putting our customers at the core of our campaign. We’re delighted with the result which we hope is both endearing and engaging.”
Now in its third generation, the Carens (Rondo in some markets) is a family car targeted towards couples with children. It has been awarded EuroNCAP’s maximum five-star safety rating which, Kia said, makes it one of the safest cars in its class.
The videos can be viewed here, here and here.
