Jaguar Land Rover, Tata Motors’ luxury car unit, has named Ken Forbes marketing director of Jaguar Cars UK, starting on 11 June.
He’ll be in charge of all marketing communication and product matters for Jaguar in the UK.
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New model launches this year include the XF Sportbrake (wagon) and F-type roadster.
Forbes has worked for Ford, Citroen and Emap automotive and most recently ran his own consultancy business with clients including Porsche and Nationwide.