Jaguar
Cars has appointed Young & Rubicam (Y&R) as its new worldwide advertising
agency. With immediate effect Y&R will handle all Jaguar’s worldwide advertising
requirements including creative work and execution for the launch of the new X-Type.

Part of the WPP Group, Y&R will replace the two current agencies that handle
Jaguar advertising – J Walter Thompson (Europe and selected global markets outside
North America) and Ogilvy & Mather (North America). JWT and Ogilvy are also
part of the WPP Group, headquartered in London.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more





To view related research reports, please follow the links below:-


Advertising
on the Internet: Strategies for Success



Automotive b2b – Strategic threats and opportunities in the automotive
supply chain

Global Car Forecasts to 2005



Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact