MG Rover is the first major car manufacturer to benefit from a new internet-based customer support and management reporting service developed by Experian.
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Developed in conjunction with the car maker’s used vehicle operation, the new service has been developed to ensure the consistent and effective use of history and mileage checks by dealers across the UK network.
Dealerships can now request further information about a vehicle check or complete a customer support query online, with the system automatically providing immediate answers to common queries. Where an appropriate response is not available, the dealer retains the option of querying a helpdesk by telephone, fax or email.
A reporting capability will enable managers responsible for used vehicle sales to monitor the dealer network’s compliance with standards set for the car makers ‘approved’ used car programme and can highlight how consistently dealers in different parts of the country are carrying out vehicle checks.
Dealerships are now also able to recover up to £50,000 of value lost in a second-hand vehicle (previously up to £30,000) if a car data check fails to show a vehicle’s ‘hidden history’ – such as if it has been stolen or written off, or if it is subject to outstanding finance. Dealers will also be able to extend the period of indemnity cover up to a maximum of 36 months (previously 24 months).
The programme is being used by MG Rover dealers and the factory-based ‘direct’ used car sales operation.
