The Royal Bank of Scotland`s insurance arm Direct Line, is to enter the online car market today (12/7/00) with a £15 million promotional campaign to promote its website, reports the UK`s `Times` newspaper.

`Jamjar.com`, which has struck up an alliance with the car retailer Dixon Motors, hopes to save customers 25-30% on special-offer cars, and around 10% on UK and overseas sourced vehicles. The company claims to be able to source all UK and imported new and used cars except hearses, for consumers.

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This venture follows Direct Line`s announcement in February of this year that it would spend £50 million over the next four years in building its online car dealership.

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