What Car?, a magazine aimed at car buyers, has launched in India to target a potential readership of more than one million new car buyers annually.
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“We selected India for the international expansion of What Car? because of the amazing growth potential, as demonstrated by its sister title Autocar which launched in India seven years ago. The move will help us to deliver an authoritative and expert magazine to a whole new audience,” said Patrick Fuller, Publishing Director for What Car?.
What Car? says it has ‘assembled a team of the most respected and experienced motoring journalists in India’.
As in the UK, the magazine will provide readers with road tests, investigations, consumer surveys, money-saving advice and new car data.
In addition, What Car? India includes a Reader’s Test Team section, which represents a first in Indian motoring journalism – offering readers the opportunity to share their own experiences, test new cars and air their views about new cars and trends in the automotive industry.
“The What Car? mission is to empower Indian car buyers with an objective and exhaustive evaluation of every car available in the market today,” said Hormazd Sorabjee, editor of What Car? India. “The response from readers and advertisers alike has been amazing.”
To win marketshare What Car? has been priced at half of other motoring magazines and early results show that it is working with 70% of its 30,000 print run either sold or on order in its first month of publication in September.
Haymarket Magazines is the United Kingdom’s largest independently owned publishing company with a portfolio of over 150 titles, ranging from specialist consumer magazines to business titles and customer publications.
