Honda Finance general manager, Philip Ross has been promoted to senior vice president, Honda Motor Europe, responsible for pan-European sales of cars, motorcycles and power equipment products.

The appointment, effective 1 February, 2014, sees Ross join fellow senior vice president, Ian Howells, following his promotion last Apri.

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Honda said it stengthened its European management team as it continues to expand its motorcycle and power equipment product range and prepares for four major new car launches in 2015. Both Howells and Ross will report to HME president Manabu Nishimae.

Ross joined Honda in 1996 and was responsible for setting up and running the in-house finance company.

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