Honda (UK) has announced a collaboration with the Trading Standards Institute-approved garage comparison site, Motor Codes. The agreement will see customer ratings and data from satisfaction surveys about service and repairs from all of the automaker’s 192 car dealerships across the UK published with a satisfaction scoring for each dealer on Motor Codes’ Garage Finder service.
“The move aims to empower customers to choose the right dealer for them, based on the feedback of others. Honda and Motor Codes have been running a pilot of the scheme for the last five months, which has seen more than 11,000 customer surveys fed into Motor Codes, giving Honda’s UK network an average satisfaction score of some 94%. This data is now live on Garage Finder,” Honda said in a statement.
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Customer and aftersales chief Nick Holmes said: “We think it’s important for customers to be able to make an informed choice about choosing a garage, and what better way than by letting them see independent, unedited reviews from other customers. Collecting feedback from across the country all in one place will also help us to continue to monitor satisfaction levels to ensure that we consistently deliver the high standards customers have come to expect from us, wherever they are in the UK.”
Chris Mason, Motor Codes’ managing director, said: “Honda is the largest brand, by number of UK dealers, to use the [our] site to share its customer feedback. This is a great boost for car owners and takes us a step closer in providing the comprehensive approved garage comparison site.”
Motor Codes operates codes of practice relating to new car sales and service and repair.
Honda said the 2013 Castrol Professional Car Servicing and Repair Trend Tracker showed its dealers were the best at retaining customers for routine servicing in the UK, for the sixth consecutive year.
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By GlobalDataOf all owners surveyed for the nationwide survey, 40.3% took their car back to a franchised dealer for its most recent routine service, compared to an average 24.8% across all brands included in the study. The research also showed a retention rate of 71.7% for cars less than four years old, against an average of 57%.
