The right-hand-drive Fiat Grande Punto, which goes on sale in the UK next month, will make its debut in the key London market at the world famous Harrods department store in Knightsbridge from 29 January.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This will give potential buyers their first look at the new B-segment supermini, before a high profile national advertising campaign begins on 5 February, in advance of the 11 February on-sale date, when the car can be seen at dealers.
Two cars will be in Harrods’ Brompton Road shop windows for two months from the end of January. Numerous in-store posters and plasma displays will tell shop customers that the car is there.
The Punto has been a highly Fiat since the original was launched in 1993. Voted European Car of the Year in 1995, it became Europe’s best selling car in 1997, and some 500,000 examples are on British roads.
The redesigned model – the third generation Punto was styled by Giorgetto Giugiaro and is built on a completely new platform. Fiat claims it is the largest and safest car in its category, with the widest diesel engine range in its class, and has achieved a five-star EuroNCAP safety rating.
It’s a critical new model for Fiat, as its struggling Auto division tries to return to profit after years of losses.
